Minzi Shao

Experiential Retail

Blurring the line between real and virtual, Experiential Retail considers how a retailer could build emotional relationships with a shopper and enhances their sensory experience to strengthen the perception of a brand.

MORE is a part of Open Studio project run by the School of Architecture + Cities at the University of Westminster to make its design, research and practice-based work available online while it is happening.

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