Shuqi Wang

Alice in Wonderland

Based on the theory of change in four dimensions, this project intervenes in through editable and modular spatial combinations that create strong visual stimulation points to attract consumers to an exploratory offline shopping experience. Consumer loyalty is fostered through a distinctive brand storyline.

MORE is a part of Open Studio project run by the School of Architecture + Cities at the University of Westminster to make its design, research and practice-based work available online while it is happening.

University of Westminster is a charity and a company limited by guarantee. Reg no. 977818 England.