Wen Cai

New Retailing

The project explores the connection and relationship between online and offline shops. The new retail space enables sensory retailing through the analysis of the five human senses and offers a conduit to connect the different retail experiences.

MORE is a part of Open Studio project run by the School of Architecture + Cities at the University of Westminster to make its design, research and practice-based work available online while it is happening.

University of Westminster is a charity and a company limited by guarantee. Reg no. 977818 England.